Global Political Marketing

Book Overview

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact...

• Format: Paperback
• Language: English
• ISBN: 041550046X
• ISBN13: 9780415500463
• Release Date: September 2011
• Publisher: Routledge
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"