Global Perspectives on Strategic Storytelling in Destination Marketing

By Ana Cludia Campos and Sofia Almeida

Stories are central to human life and cultural cohesion. Moreover, stories have always been part of tourism practice, from both perspectives of providers and consumers. Tourists are eager to listen to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1668434369
• ISBN13: 9781668434369
• Release Date: May 2022
• Publisher: IGI Global
• Length: 344 Pages
• Weight: 2.39 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"