Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Book Overview

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy...

• Format: Paperback
• Language: English
• ISBN: 3319386972
• ISBN13: 9783319386973
• Release Date: October 2016
• Publisher: Springer
• Length: 505 Pages
• Weight: 2.64 lbs.
• Dimensions: 1.1" x 8.3" x 11.0"