This ground-breaking text presents conceptual frameworks to help students recognize and meet international operations management challenges. Using a combination of text, cases and readings, Global... This description may be from another edition of this product.
Everyone (Prof. in particular) who is interested in the globalization of management should take a look at the book. The cases, although some of them date back to the 1980s, are effective tools to demonstrate how successful companies differentiate themselves from unsuccessful companies.
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