Global Motivations: Honda, Toyota, and the Drive Toward American Manufacturing

by Jonathan S. Russ

Book Overview

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad...

• Format: Paperback
• Language: English
• ISBN: 0761839313
• ISBN13: 9780761839316
• Release Date: December 2008
• Publisher: University Press of America
• Length: 170 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.6" x 6.5" x 9.0"