Global Media Economics: Commercialization, Concentration and Integration of World Media Markets

This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene.

• Format: Hardcover
• Language: English
• ISBN: 081382690X
• ISBN13: 9780813826905
• Release Date: January 1998
• Publisher: Iowa State Pr
• Length: 362 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"