Global Marketing Strategies

By Jean-Pierre Jeannet

The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any industry sector, and any country. The emphasis on practical aspects incorporates numerous contemporary examples from Asia and emerging markets, as well as European and US companies abroad, together with 16 full-length cases.

• Format: Hardcover
• Language: English
• ISBN: 0395710456
• ISBN13: 9780395710456
• Release Date: January 1995
• Publisher: Houghton Mifflin College Div
• Length: 896 Pages
• Weight: 3.20 lbs.
• Dimensions: 9.5" x 1.5" x 7.8"

Customer Reviews

Global Marketing Strategies Jeannet & hennessey

I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.