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Global Marketing
Edition Description
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work...
Edition Details
Format:Paperback
Language:English
ISBN:1292251808
Format: Paperback
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Global Marketing
Edition Description
"All good marketing is local. Global companies know this and are going "glocal."There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh...
Edition Details
Format:Paperback
Language:English
ISBN:1292100117
Format: Paperback
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