Global Marketing

Bys: Ana Bogdanovic and Svend Hollensen

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing.

It helps students analyze, select, and evaluate conceptual frameworks for effective decision-making, develop and implement market-responsive strategies, achieving global competitiveness. Updates include clarity on market selection, culture and PESTEL implications and insights into supply chain challenges, technology advancements (such as gen AI) and the future of globalization. Case studies on H&M sustainable fashion, e-scooters and McDonald's provide real-life examples of global marketing strategy and implementation.

• Format: Paperback
• Language: English
• ISBN: 1292440813
• ISBN13: 9781292440811
• Release Date: August 2025
• Publisher: Pearson Education Limited
• Length: 672 Pages
• Weight: 3.46 lbs.
• Dimensions: 10.4" x 1.6" x 7.7"