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Global Marketing
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Global Marketing 1636514073 Book Cover

Global Marketing

Edition Description

Competing in international markets requires more than just translating a message-it demands a deep understanding of cultural, economic, and technological forces shaping consumer behavior worldwide. Global Marketing by Yoram (Jerry) Wind offers a strategic roadmap for businesses...

Edition Details
Format:Paperback
Language:English
ISBN:1636514073
Format: Paperback
Condition:
$
80.28
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