Global Marketing Strategy

By Rod Harris and Harold Wong Chee

Developed from an analysis of courses in the area of international and global marketing, this book begins with a theoretical overview of strategy and globalization, and moves on to environmental... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273623486
• ISBN13: 9780273623489
• Release Date: June 1998
• Publisher: Ft Pr
• Length: 800 Pages
• Weight: 3.40 lbs.
• Dimensions: 9.8" x 1.5" x 7.5"