Global Marketing Strategy: An Executive Digest

By Bodo Schlegelmilch

Book Overview

Marketing: A Global Discipline.- Assessing Global Market Opportunities.- Entering Global Markets.- Segmenting Targeting and Positioning in Global Markets.- Creating Global Product and Service Offerings.- Extracting Value from Global Operations.- Global Supply Chains and Distribution Networks.- Global Branding and Communication.- Organizational Design for Global Marketing Strategy.- Global Marketing Ethics and CSR.- The Future of Global Marketing Strategy.

• Format: Hardcover
• Language: English
• ISBN: 3319262777
• ISBN13: 9783319262772
• Release Date: March 2016
• Publisher: Springer
• Length: 249 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"