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Global Marketing Management
By Kiefer Lee and Steve Carter
Edition Description
Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the...
Edition Details
Format:Paperback
Language:English
ISBN:0199609705
Format: Paperback
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Global Marketing Management
By Kiefer Lee and Steve Carter
Edition Description
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These...
Edition Details
Format:Paperback
Language:English
ISBN:0199239428
Format: Paperback
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GLOBAL MARKETING MANAGEMENT
By Kiefer Lee and Steve Carter
Edition Details
Format:Paperback
Language:English
ISBN:0195682157
Format: Paperback
Temporarily Unavailable
0 people are interested in this title.
We receive fewer than 1 copy every 6 months.
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