Global Marketing Management System (Second Edition)

By Suresh George and Basil J Janavaras

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 981320107X
• ISBN13: 9789813201071
• Release Date: June 2017
• Publisher: World Scientific Publishing Company
• Length: 340 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 5.9" x 9.1"