Global Marketing: Foreign Entry, Local Marketing, and Global Management

by Johny Johansson and Johny K. Johansson

Book Overview

Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073381012
• ISBN13: 9780073381015
• Release Date: November 2008
• Publisher: Irwin/McGraw-Hill
• Length: 662 Pages
• Weight: 3.70 lbs.
• Dimensions: 1.2" x 8.5" x 10.9"