CDN ED Global Marketing

By Carlyle Farrell, Michael R. Czinkota, Ilkka A. Ronkainen

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• Format: Paperback
• Language: English
• ISBN: 0176104062
• ISBN13: 9780176104061
• Release Date: March 2008
• Publisher: Nelson College Indigenous
• Weight: 3.25 lbs.
• Dimensions: 10.9" x 1.0" x 8.5"

Customer Reviews

Global Marketing

It's a very organized book, very updated, very rich in useful information. It was my textbook for my MBA 261 class, and i enjoy having it. The questions at the end of each chapter helped me to be well-prepared for my midterms and final exam.