Global Marketing: Strategy, Practice, and Cases

By Ilan Alon, Christiane Prange, Donata Vianelli, et al.

Book Overview

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to become leading marketing managers.

• Format: Hardcover
• Language: English
• ISBN: 0367196085
• ISBN13: 9780367196080
• Release Date: August 2020
• Publisher: Routledge
• Length: 666 Pages
• Weight: 4.50 lbs.
• Dimensions: 1.5" x 8.0" x 10.0"