Global Marketing and Advertising: Understanding Cultural Paradoxes

By Marieke K De Mooij

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

• Format: Paperback
• Language: English
• ISBN: 1529732506
• ISBN13: 9781529732504
• Release Date: November 2021
• Publisher: Sage Publications Ltd
• Length: 528 Pages
• Weight: 1.98 lbs.
• Dimensions: 1.1" x 7.5" x 9.3"