Global Marketing: A Decision-Oriented Approach

By Svend Hollensen and M. HOLLENSEN SVEND, BANERJEE

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273706780
• ISBN13: 9780273706786
• Release Date: January 2007
• Publisher: Pearson College Div
• Length: 714 Pages
• Weight: 3.10 lbs.
• Dimensions: 10.0" x 1.3" x 7.3"