Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]

By Michael Neubert

Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company's demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.

• Format: Paperback
• Language: English
• ISBN: 3593399458
• ISBN13: 9783593399454
• Release Date: February 2014
• Publisher: Campus Verlag
• Length: 200 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"