Global Luxury: Organizational Change and Emerging Markets Since the 1970s

Book Overview

1 Introduction

Part I: Organizational change

2 The birth of luxury big business: LVMH, Richemont and Kering

3 Italian luxury goods industry on the move: SMEs and global value chains

4 Luxury brand outsiders: understanding the success of British and American Luxury Brands

5 Champagne, between Terroir and Luxury (1945-2014)

Part II: Markets

6 Christian Dior-New York: French Fashion in the Luxury US Market

7 The democratisation of luxury and the expansion of the Japanese market, 1960-2010

8 How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980-2010

9 How to enter the Chinese luxury market? The example of Swatch Group

Part III: New strategies

10 Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975-2015)

11 Luxury brands and public museums: from anniversary exhibitions to co-branding

12 "Exclusively for the happy few" Luxury hotels and globalisation: the emergence of a new sector (1980-2010)?

13 The Survival Strategy of Japanese Kimono Industry

14 Conclusions

• Format: Paperback
• Language: English
• ISBN: 9811353484
• ISBN13: 9789811353482
• Release Date: December 2018
• Publisher: Palgrave MacMillan
• Length: 287 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"