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Global Developments in Nation Branding and Prom...

Edition Description

By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall...

Edition Details

Format:Paperback

Language:English

ISBN:166845906X

Format: Paperback

Condition:

180.00

50 Available

Quantity:

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Global Developments in Nation Branding and Prom...

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