Global Content Strategy: A Primer

By Val Swisher

Book Overview

When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1937434400
• ISBN13: 9781937434403
• Release Date: October 2014
• Publisher: XML Press
• Length: 100 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"