Global Competitive Strategy

by Daniel F. Spulber

Book Overview

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of...

• Format: Paperback
• Language: English
• ISBN: 0521367980
• ISBN13: 9780521367981
• Release Date: July 2011
• Publisher: Cambridge University Press
• Length: 306 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.7" x 9.6"