Global Competition Between and Within Standards: The Case of Mobile Phones

by Jeffrey L. Funk

Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on...

• Format: Hardcover
• Language: English
• ISBN: 033397039X
• ISBN13: 9780333970393
• Release Date: November 2001
• Publisher: Palgrave MacMillan
• Length: 296 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.8" x 5.7" x 8.8"