Global Business Today

By Charles W.L. Hill

Book Overview

Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.

• Format: Paperback
• Language: English
• ISBN: 1259686698
• ISBN13: 9781259686696
• Release Date: February 2017
• Publisher: McGraw-Hill Education
• Length: 560 Pages
• Weight: 2.28 lbs.
• Dimensions: 0.8" x 8.4" x 10.8"
• Grade Range: Postsecondary

Customer Reviews

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A good book

Arrived on time, this is a good book to learn the concepts in today's international business arena.

Good book for students or employees of marketing world

This is a helpful book for students entering 3rd or 4th yr of school or as a refresher for employees in the market.