Global Business: Positioning Ventures Ahead

By Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

Book Overview

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas.

• Format: Hardcover
• Language: English
• ISBN: 041580194X
• ISBN13: 9780415801942
• Release Date: September 2010
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"