Global Business: Positioning Ventures Ahead

Bys: Michael R. Czinkota and Ilkka A. Ronkainen

Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing which will better prepare businesses for operating or marketing overseas.

• Format: Paperback
• Language: English
• ISBN: 0415801958
• ISBN13: 9780415801959
• Release Date: December 2050
• Publisher: Routledge
• Length: 176 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.7" x 1.0"