Global Business Management: A Cross-Cultural Perspective

By Abel Adekola and Bruno S. Sergi

Book Overview

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. The text is unique in that it offers both the management perspective and the cultural perspective.

• Format: Paperback
• Language: English
• ISBN: 113826234X
• ISBN13: 9781138262348
• Release Date: February 2017
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"