Global Business Alliances: Theory and Practice

by Refik Culpan

Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give...

• Format: Hardcover
• Language: English
• ISBN: 1567203132
• ISBN13: 9781567203134
• Release Date: March 2002
• Publisher: Praeger
• Length: 240 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"