Global Branding: Breakthroughs in Research and Practice

By: Information Resources Management Association

To survive in today's competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522592822
• ISBN13: 9781522592822
• Release Date: July 2019
• Publisher: Business Science Reference
• Length: 1000 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"