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Paperback Global Brand Power: Leveraging Branding for Long-Term Growth Book

ISBN: 1613630263

ISBN13: 9781613630266

Global Brand Power: Leveraging Branding for Long-Term Growth

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Format: Paperback

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Book Overview

The branding bible for today's globalized world

Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that...

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