Global Advertising in a Global Culture

By Thomas H P Gould

Gould explores the commerical and cultural underpinnings of advertising--and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

• Format: Hardcover
• Language: English
• ISBN: 081088643X
• ISBN13: 9780810886438
• Release Date: December 2015
• Publisher: Rowman & Littlefield Publishers
• Length: 254 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"