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Global Account Management: Creating Value

By Hubert D. Hennessey and Jean-Pierre Jeannet

Edition Description

Immer mehr Firmen erkennen, dass der Umgang mit globalen Kunden nicht einfach nur eine Erweiterung ihres Key Account Management darstellt. Meist starten sie dann eine offizielle Global-Account-Management-Initiative. Wenn diese richtig angepackt wird, ist sie ein schlagkräftiger,...

Edition Details

Format:Hardcover

Language:English

ISBN:0470848928

Format: Hardcover

Condition:

6.59

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Global Account Management: Creating Value

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