Global Business

by Mike W. Peng

Book Overview

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing...

• Format: Hardcover
• Language: English
• ISBN: 130550089X
• ISBN13: 9781305500891
• Release Date: January 2016
• Publisher: Cengage Learning
• Length: 656 Pages
• Weight: 3.38 lbs.
• Dimensions: 1.0" x 8.4" x 10.9"