Glencoe Marketing Essentials

by Lois Schneider Farese, Carl A. Woloszyk, Grady Kimbrell

Book Overview

Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0078612578
• ISBN13: 9780078612572
• Release Date: January 2005
• Publisher: McGraw-Hill/Glencoe
• Length: 853 Pages
• Weight: 4.65 lbs.
• Dimensions: 1.4" x 8.6" x 11.2"

Customer Reviews

Lots of info on more than just marketing.

This book is written in a very structured format. The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters. It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. It breaks up the lessons nicely.

Entrepreneurial marketing education at its finest!

Lois Farese is quite simply one of the greatest entrepreneurial educators I have ever had the privilege of studying under. Mrs. Farese introduced me to `Marketing Essentials' when I took her Marketing I & II high school classes, and she inspired the slacker in me to become a DECA (http://www.deca.org) state finalist. Learning from this book gave me a tremendous advantage when I continued studying business at Babson College, and the lessons I learned from it have been applied countless times in several years of entrepreneurial practice since!

A book for Students and Execs alike

Lois Farese, is not only an excellent educator but also a great writer. This book not only teaches students the basics of Marketing but I'll bet that even Marketing big wigs could learn a thing or two from the book....try it I think that you'll like it. Oh by the way I want to say "Hi" to Mrs. Farese and thank her for assigning this book when I took her class