Imagine a world without music, paintings, dance, novels, movies, crafts, poetry, sculpture, games, storytelling, magazines, jokes, fashion, stage plays, and architecture: a lackluster world without creative designs, beauty, fun, imaginative ideas, entertainment, artistic inspiration, or variety. The Purple Ibex (basically a fancy purple goat) is the source of all creativity and imagination on earth. Under a terrible curse enacted by the Demon of Dull, the Purple Ibex is slowly dying. If Ginger doesn't find a way to save his life, all artistic and creative endeavors on earth will be lost. Unfortunately, Ginger is the only one who can see the purple creature. Since her friends aren't able to see the ibex, they all think the goat is only in her imagination, so they are not willing to help look after the sick animal. On her own, Ginger diligently and desperately struggles to care for the ibex, as all creativity and imagination in the world begins to fade. When nothing she does seems to make a difference, Ginger almost manages to convince herself that the goat is part of her imagination--almost, but not quite. With the help of a water pixie named Ren, Ginger's resolve is strengthened. When she doesn't give up, her friends gradually come to her aid. Only with a massive team effort are the fairies able to find a way to break the curse and save the world from an eternity of dullness.
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