Gift Giving: a Research Anthology

Book Overview

Gift Giving brings together 21 scholars from a variety of disciplines--including consumer behavior, communications, and sociology--who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life.

• Format: Paperback
• Language: English
• ISBN: 0879727063
• ISBN13: 9780879727062
• Release Date: January 1996
• Publisher: Popular Press
• Length: 250 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"