Getting Your 15 Minutes of Fame and More!: A Guide to Guaranteeing Your Business Success

by Edward Segal

A GUIDE TO GUARANTEEING YOUR BUSINESS SUCCESS Everything You Need to Know to Get Your Products, Services, or Expertise into the Public Spotlight and Stay There Praise for Edward Segal s Getting Your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471370584
• ISBN13: 9780471370581
• Release Date: March 2000
• Publisher: Wiley
• Length: 316 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Excellent How-To

Getting Your 15 Minutes of Fame and More! is about just that. Well written, this book is for fame-hunters or those who want to understand how to attain fame. Loaded with useful ideas!Just as good is Michael Levine's Guerrilla PR: Wired, which also explores how to get noticed. Both books deal with how to have a NAME.Segal knows what he's talking about--he's done it for hundreds of clients before, making sure people not only talk about them, but keep talking about them. Still, if having fame--or infamy--isn't the whole shebang to you, you might want to give it a pass.

How to get squarely in the public spotlight, and stay there

With this book, public relations guru Edward Segal does for you what's he's done for more than 500 high-profile clients nationwide: he helps you achieve and manage the fame you crave and deserve. In 87 lively, bite-sized chapters-peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more-Segal arms you with proven tools.These techniques will get your company, organisation, or self squarely in the public spotlight, and staying there. Throughout the book, you'll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.Edward Segal is president of his own full-service public relations agency, Edward Segal Communications, based in Washington, DC. He is one of North America's most well-known PR experts, proving public relations counsel to Fortune 500 companies, government agencies and trade associations. His articles have appeared in the Washington Post, the New York Times and the Wall Street Journal.

Comprehensive. Easy to Use.

In today's rush-rush world, anything we can do to attract the attention of potential customers is worthwhile. An incredible amount of messages are competing for the attention of the people we want to reach. Whether you're running a business, offering professional services, running for elective office, or promoting a book, it's important to have your name in front of your public.Quite a few books have been written over the years to help us get our name into the public spotlight. Some have really sound ideas; others are mere sound. With all these books and a plethora of public relations firms, do we need another guidebook? I approached GETTING YOUR 15 MINUTES OF FAME with a skeptical "here we go again" attitude. I was pleasantly surprised.Ed Segal, a recognized master in the field, has provided us with a powerful volume of ideas and techniques. The book is delightfully easy to read, with 87 short chapters that each focus on a specific methods of spreading your message. I read the book from cover to cover (316 pages), but this work effectively serves as a reference guide. The strong table of contents and index make it easy to find what you're looking for. The text is organized into seven major areas: How to Get from Here to There (lots of interesting background information about public relations), Getting Your Act Together (insights and how-to tips), Eight Gateways to Fame (the most frequently used channels and how to use them), Tools of the Trade (a wide range of techniques and tactics), Get Their Attention (a treasure of promotional ideas), From Fame to Infamy (how to protect yourself against bad press), and "Thanks for Having Me Back, Oprah" (measuring your success and keeping it all in perspective). The book's resources section is supplemented by the author's web site. Clever idea: Segal can post fresh examples and ideas on his web site to manage a dynamic, ever-changing relationship with his readers. This is a long-term thing, not just read a book and forget it. I liked the way the author cross-referenced the chapters. Whenever other chapter(s) might have a bearing on an approach or idea, there's a reference to the other chapters so the reader can keep it all connected. In spite of all the work I've done to promote myself, my firm, and my work over the past two decades, I learned a lot from this book. I recommend GETTING YOUR 15 MINUTES OF FAME for experienced promoters as well as those readers who have been there, done that.