Getting Publicity: The Very Best Book for Your Small Business (Self-Counsel Business Series)

by Julia Rockler and Tana Fletcher

There's no doubt about it, media exposure is great for business. This book offers inside advice on how to attract media attention and how to profit from Free publicity. These low-cost promotional... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551800306
• ISBN13: 9781551800301
• Release Date: October 1995
• Publisher: Self-Counsel Press
• Length: 133 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 8.4" x 10.4"

Customer Reviews

Getting Publicity - the name of the book says it all!

I'm a publcist for a growing group of genre and literary authors who want me to help them publicize their books. GETTING PUBLICITY by Tana Fletcher and Julia Rockler has been of enormous help in my work, allowing me to customize PR campaigns in creative, yet afforable, economic ways. The book is extremely well organized, as well as having well thought out examples and guidelines that can contrribute toward the effective marketing of an individual person's book, or even a for-profit business or non-profit organization. I've also used the book as a recommended teaching tool in a course called "Getting Publicity for Writers and Others." I look forward to buying the 3rd edition as soon as it comes out!