Getting Publicity: A Do-It-Yourself Guide for Small Business and Non-Profit Groups

by Tana Fletcher

Two obstacles face everyong who hopes to succeed in business: getting noticed and getting profits. This book provides the perfect solution to both problems--it gives inside advice on how to attract... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 088908890X
• ISBN13: 9780889088900
• Release Date: January 1991
• Publisher: Self-Counsel Press
• Length: 127 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 8.4" x 10.9"

Customer Reviews

Getting Publicity - Publicize Your Way To Profits

If you dream of getting publicity for your business, you organization, or yourself, you need this book. Step-by-step instructions illustrate just what it takes to attract media attention to any enterprise. The authors, both award-winning journalists, show how to make the most of every opportunity for free coverage in the print and broadcast media, and how to handle the resulting interviews with ease. Regardless of your budget or your background, with this book you can learn how to sparkle in the media spotlight. Aimed specifically at individuals and organizations whose ambitions are bigger than their bankrolls, Getting Publicity emphasizes low-cost, do-it-yourself promotional strategies. Filled with inexpensive and practical tips for capitalizing on the power of publicity, this comprehensive guide includes suggestions on everything from preparing press kits to appearing on television. In addition, several advanced publicity skills are simplified, including how to become a sought-after speaker, when to hold a news conference, and why it's important to maintain positive media relationships. Among the many topics presented, you will learn: * How to prepare your publicity materials for maximum impact * Which types of activities attract the most attention * Who to contact at the media * Where to find opportunities for free media coverage * What you can do to pyramid upon previous publicity * How to look and sound your best in interview situations * Why you need a permanent publicity plan At the time of publication: Tana fletcher is an editor,lecturer and writer with more than one thousand published articles to her credit. In addition to conducting workshops on "getting publicity", she is the author of several newspaper and magazine columns covering a variety of subjects including real estate, small business, and household management. Julia Rockler is a television journalist who has been a reporter and news anchor across North America - from Anchorage, Alaska to Washington D.C. She was awarded a William Benton Fellowship in broadcast journalism at the University of Chicago and currently operates The Washington Bureau, a television news service in Washington D.c.