Getting Price Right: The Behavioral Economics of Profitable Pricing

by Gerald Smith

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book...

• Format: Hardcover
• Language: English
• ISBN: 0231190700
• ISBN13: 9780231190701
• Release Date: October 2021
• Publisher: Columbia Business School Publishing
• Length: 352 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.7" x 6.6" x 9.5"