Getting It Right the Second Time

by Michael Gershman

Book Overview

For some of the world's leading products and brands, this has been the key to success. It is hard to believe that Pepsi-Cola went bankrupt three times - that Marlboro, now the world's leading... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0201550822
• ISBN13: 9780201550825
• Release Date: January 1990
• Publisher: Da Capo Press
• Length: 270 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"

Customer Reviews

Very enjoyable stories that highlight marketing concepts

This is one of the best marketing books I have ever read. Why is it out of print? Does anyone know where I can find a copy (or several)???