Getting It Right!: Creating Customer Value for Market Leadership

By Philip Weinzimer and Weinzimer

Getting It Right Is the first book on lading change in an organization that provides a simple, convenient tools for getting managers, staff, partners, and other stakeholders all on the same page, at the same time. Other book talk about how to get it done in the abstract; Getting It Right shows you how to get it done in the workplace. Each chapter provides common-sense advice and clear, simple workshops and exercises that help you: Prepare leaders, teams, and individual employees to deliver value; Perceive value as customers see it; and Provide the value your customers want, profitably, through superior manufacturing, delivery, and service capabilities. Philip Weinzimer is Senior Consultant with Xerox Document Services, and previously was a senior management consultant with Worldwide Information Services Group of Unisys.

• Format: Hardcover
• Language: English
• ISBN: 0471291889
• ISBN13: 9780471291886
• Release Date: April 1998
• Publisher: Wiley
• Length: 340 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

Great job!

The author, Mr. Weinzimer, takes some esoteric subjects and makes them easy to understand and follow. This should be required reading in business schools in this country. This is one of the few books I have read in which a practitioner has had the skill to clearly communicate his thoughts, theories and practices. In the words of the author, "I dig Phi Sig."

Excellent Templates for Communicating about Customer Value!

Customer-oriented books are very common, and they differ primarily in how compelling the examples are. This book is different. It focuses on creating a communications climate in which everyone in the organization will have a clear perception of the most important areas for serving customers and what must be done to improve in those areas. The biggest strength of the book is in the how-to areas of surveys and workshops you can use to understand what employees see now, what the market and competitive circumstances are, and how to create and implement improved methods. These are covered with detailed templates that you can easily customize to match your own circumstances. The book itself is organized into three subjects: Preparing the workforce; perceiving your marketplace; and providing superior value. This is an important ordering. Many people start with perceiving the marketplace, then find ways to provide superior value, then work on preparing the workforce. By going in this order, the organization will achieve more and better insights, speed the process, and vastly improve implementation. Some of the individual chapters are very worthwhile on their own. I especially liked chapter 3 on introducing change. I also endorse the idea of repeating the process, as described in chapter 10. The key weakness of the book comes from the lack of cutting-edge methods for developing improved business models. Those have become critical. This book is more likely to create evolutionary change than breakthrough gains. But in many companies solid evolutionary change would be a big improvement. But don't stop here! Then prepare for the next step of becoming an innovation leader! Be sure to expand your ability to imagine and innovate as your primary function! Be sure to overcome the communications stall that bedevils so many organizations to help you do this.

Very helpful

There are many "how-to" business texts, nowadays. Often they are theory. This one is written by an expert with hands-on experience.

Practical and realistic view of organization transformation

"I especially liked the practical bias of this book with its workshop style approach. This is refreshing in comparison to the intellectual abstraction which is so common in most of todays management books."

Very Insightful with useable tools for implementing change

The book is easy to read and offers a variety of specific examples of how to prepare the organization to understand customer's wants, needs, and desires and transform them into products and services that provide superior customer value.