Getting It Right!: Lessons on Insight-Driven Marketing Strategy

by Jonathan R. Weiner

Getting it Right is not another book of "Marketers marketing to Marketers." Getting It Right is about taking the right and necessary steps to create a customer-centric marketing strategy.Part personal journey and part practical advice, Getting It Right presents frameworks for understanding the power of insights and how they can be applied to targeting, branding, strategy, integrated marketing, and growth.Throughout eleven content-specific chapters,...

• Format: Paperback
• Language: English
• ISBN: 195033614X
• ISBN13: 9781950336142
• Release Date: August 2020
• Publisher: Bestsellingbook.com
• Length: 304 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"