Get Them Buying: The Secrets to Not Competing on Price

By James T. Squire

"Get Them Buying" will give you a sequential method to follow, as well as ideas, guides, quizzes and forms that will help you, step by step, to identify your difference and who is interested in it, as well as how to find those people and how to get in touch with them. It's a simple read, free from great theoretical concepts, and written in a relaxed manner and plenty of sense of humour - although this does not detract from its practicality and well designed process. It was first published at Amazon.es, where it has been in the top 20 at the "Business Marketing & Sales" section for the last two years and ranked 1st in several times. Dozens of five stars customers' reviews avail this reading. Does it work? What I have done is put on paper a process I have used individually with dozens of clients, and from which I have brought to life several editions, with attendants from varying companies, of a practical training under this same name, as well as many day events following the process, both open-access and exclusively company on site workshop. I can't promise you it will work in your specific case - that depends on you, and if you don't get into the water you won't learn to swim. But I can promise you that the method works. It is proven, and it has verifiable results. But that's not all - you will enjoy reading this, and you will be inspired by good ideas that can be applied to your profession with little effort on your part. Who is this book for? It is for anyone whose work involves selling, and it is very useful for any: a) Seller or trader who continually faces pricing problems b) Owner of a small- to medium-sized business who is looking to differentiate themselves from the competition c) White-collar professional who needs to convince a potential client that they are the best option, or even who has to go searching for clients at times d) Entrepreneur who needs to find profitable clients or investors e) Marketing directors or sales managers who keep hearing "Boss, if we want to sell more, we need to lower our prices" Essentially, this book is for anyone who is interested in making selling simpler and in going from a hunting process (scouting for new clients) to a fishing process (being in the right place, creating the necessary conditions, and dealing with people who are interested in what you are offering) I can assure you won't regret buying, reading, and putting this book into practice Here's What You'll Learn: 1. Do not compite on price 2. Purchase reasons by price 3. How to perform a SWOT analysis 4. How to perform a competition analysis 5. How to segment markets 6. How to find your best niches markets 7. How to deal properly with features, advantages and benefits 8. Active and passive forms of prospecting 9. Dimensions of behaviour (DISC Theory) 10. How to sell to each type of DISC dimension About the Author James T. Squire has a MBA, postgraduate studies in Financial Management and Management Control and a university degree in Industrial Sociology. He is a Business Coach certified by IBCI and AICEN and has been dedicated to it professionally and exclusively since the end of 2008. He is currently a founding partner in a Bussines Coaching firm, vice president of AICEN (International Association of Business Coaching) and teaches Personal Development in several institutions. Previously he worked in commercial departments and market research, as well as in various positions within the financial department of a worldwide company: head of customer loans and CFO and has participated in the integration of people in several company mergers.

• Format: Paperback
• Language: English
• ISBN: 1973457032
• ISBN13: 9781973457039
• Release Date: December 2017
• Publisher: Independently published
• Length: 144 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"