Get Content Get Customers: Turn Prospects Into Buyers with Content Marketing

by Joe Pulizzi and Newt Barrett

Connect to customers with compelling content

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers-- without interrupting their lives.

It's the new way of marketing, and it's the only way to build a loyal,...

• Format: Paperback
• Language: English
• ISBN: 0071625747
• ISBN13: 9780071625746
• Release Date: May 2009
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"