Get Catering and Grow Sales! : A Strategic Perspective for the Multi-Unit Restaurant Executive

By Erle Dardick

NOTE: Upon placing your order, please send an email to getcatering@monkeymediasoftware.com so we can provide you with additional content including white papers, case studies and other restaurant catering resources. Alternatively, you can visit www.monkeymediasoftware.com/resources.Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. Get Catering & Grow Sales!(tm) A Strategic Perspective for the Multi-Unit Restaurant Operator is a clear solution for food businesses struggling to stay afloat or to grow in recessions and difficult financial times."I believe the fastest-growing source of revenue for restaurants will be catering," says Dardick, an experienced entrepreneur, "and I have no doubt it will be their most important revenue source during the next decade."Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy.Catering, which can be supplied to corporations, organizations or private individuals, can include off-premise drop-off catering with or without set-up services or off-premise catering for pick-up. Ones catering strategy may even include altering menu selection, portion sizes, and the creation of a proprietary beverage. Many pitfalls and opportunities await those brands ready to incorporate a catering strategy."This is a book about driving new and incremental sales for our community's brands," writes Dardick. "It's about getting out a road map for the future of how our industry can come together as a group and use Get Catering and Grow Sales! as a compass for innovating as a community. It's about leveraging our assets to maximize catering as a substantial revenue channel in the multi-unit restaurant environment."

• Format: Paperback
• Language: English
• ISBN: 1463598785
• ISBN13: 9781463598785
• Release Date: August 2011
• Publisher: CreateSpace Independent Publishing Platform
• Length: 178 Pages
• Weight: 0.07 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"