Geography and Tourism Marketing

by Kaye Sung Chon and Martin Oppermann

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789003368
• ISBN13: 9780789003362
• Release Date: September 1997
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.82 lbs.
• Dimensions: 8.5" x 5.8" x 8.3"