Genuine Influence: Mastering the Art of Persuasion

By Bob Burg

Bob Burg, bestselling co-author of The Go-Giver, explains what it takes to be truly persuasive and provides a clear, practical framework for building alliances at work, at home, and anywhere collaboration and support matters. Drawing on his own experiences and the stories of other influential leaders, Burg presents five timeless principles of Genuine Influence(R) -- the ability to guide others toward ideas in ways that leave everyone feeling great about themselves as well as the results. This resource equips business professionals, leaders, and anyone seeking stronger relationships with tools to communicate effectively, resolve conflicts, and foster trust while achieving meaningful results. With actionable strategies and real-world examples, Genuine Influence shows how to create positive outcomes that benefit everyone involved.

• Format: Paperback
• Language: English
• ISBN: B0HMBJWLGY
• ISBN13: 9798895740156
• Release Date: March 2027
• Publisher: Morgan James Publishing
• Length: 230 Pages